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10 easy steps to your own virtual sweatshop | VintFalken.com
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VintFalken.com

10 easy steps to your own virtual sweatshop

December 29, 2008 11:24 pm

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Are oppressive labour laws and expensive real-estate prices getting in the way of your dream of running your own sweatshop? By following these 10 simple steps you too can become rich using telematic manufacturing.

Invisible Threads

10 simple steps to start your very own virtual world sweatshop:

1 Choose a virtual world.
2 Create a virtual team.
3 Develop a business model.
4 Purchase virtual land.
5 Build a virtual factory. 6 Hire avatars as workers.
7 Conduct training sessions. 8 Set up a real world storefront.
9 Begin telematic production. 10 Pay workers.

Invisible Threads is a mixed reality performance installation created by Eyebeam artists Jeff Crouse and Stephanie Rothenberg. The project explores the growing intersection between labor, emerging virtual economies and real life commodities through the creation of a designer jeans sweatshop in the metaverse Second Life. Simulating a real life manufacturing facility that includes hiring Second Life “workers” to produce real world jeans sold for profit, the project provides an insider’s view into current modes of global, telematic production. Machinima by Annie Ok.

Unionize Attempt by Second Front

On Thursday, December 18th, a week before Christmas, the Double Happiness factory was almost overthrown by virtual anarchists claiming to be affiliated with the virtual pranksters known as Second Front. The hysterical rioters attempted to take over the factory with at least 300 lbs of explosives and bottles of hairspray. Chanting “Happiness, not Double” while the Dead Kennedy’s “Kill the Poor” blasted from their iPhones, the hooligans tried to force our happy Double Happiness workers to unionize. Only a few avatars exploded but in “virtuality” no one was hurt in the incident and production continued to run smoothly during the joyous, holiday season. The attack happened during a tour of the factory with potential investors BIW (Brooklyn is Watching). Watch footage from Double Happiness’ security cameras:

Double Happiness Manufacturing

Of course you can visit the ‘Double Happiness Manufacturing’ factory / sweatshop in Second Life (TP to Eyebeam Island), at this time of year, the entrance is even decorated with a lovely Christmas Tree. (I believe that falls under ‘keep your workers motivated’?) Although no “global workforce” was at work - hey, they got today off whilst I was working?!! what kind of sweatshop do you actually run there?! ;) - the Double Happiness factory is a lovely build to visit with lot’s of proof of heavy jeans manufacturing going on: empty pizza boxes, whiteboards full with notes, time sheets & cards, … . I searched for a ‘x days without any accident’ sign or safety warnings, but could not find any. Although when trying out one of the machines, it became clear I did not have the right safety clearance, as it refused to being handled by me.

Some of my impressions:

double happines manufacturing - sweatshop

The Double Happiness Manufacturing Factory / Virtual Sweatshop entrance. I love how they keep the project updates - for people like me who stumble over it only 1 year after it started, and for returning visitors - by adjusting the build to the season. That Christmas tree shows they put constant effort into this! Can anybody tell me which font they used for the factory name? It’s absolutely awesomely vintage! ;) (Overall I was pretty impressed by the ‘custom’ textures such as name plates, time cards, white board + markers, … . Only at times some more baked shading would have been appropriate. <- Before I forget to mention that!)

double happiness manufacturing - entrance

Trying to get details on what they produce, what’s planned and most important - factory visiting hours. ;) Hmmm… seems although the doors were closed, you could walk right through them!

double happiness manufacturing - assembly line

My favourite picture from the whole visit, gotta love subtle use of shallow DOF, no? ;) Second best manufacturing line I’ve seen inSL, maybe if it would have been on (did I miss a button?) and a bit more cute, this sweatshop would have beated Fiat’s assembly line.

double happiness manufacturing - lunch break

I deserved a lunch break. K? But I did not eat the last slice of pizza. Honestly. I swear! *crosses her tail*

Double Happiness Manufacturing Products

Although Double Happiness produces a wide range of different styles of jeans - RoadKill, No Pants Left Behind, Classic, Casual Friday, Lowrider - my favourite is definitely the ‘myPants™’: “Do you spend hours every day approving new batches of friends on mySpace, FaceBook, and Friendster? Do you want people to see how popular you are without having to log on? Show the whole world that you have friends to spare with myPants™. Comes with Fine Black Sharpie™ while supplies last.” I guess DHM ran out of supply, as I was able to find a price listing (Price: $45.00 USD/$11,890 Lindens) but no ‘order here’ button. Please, put those avatars back to work! ;)

Machinima & Image Credit: Double Happiness Manufacturing
Start reading more about this project at DoubleHappinessJeans.com

2 Responses to “10 easy steps to your own virtual sweatshop”

Annyka Bekkers wrote a comment on December 30, 2008
MyAvatars 0.2

I could be wrong, but that font looks like “Deftone Stylus” to me.

I gotta get me some of them jeans!

Uccello Poultry wrote a comment on December 30, 2008
MyAvatars 0.2

A question is making me miss the point entirely: Is it really possible or correct in any way for a mob with a relatively homogeneous appearance to organize for a common activity and whilst carrying “Anarchy” signs?

Now I’m wondering if that should be broken into multiple questions. Really, I need some paternalistic, state-like entity to tell me how to think. Oh, Big Brother, wherefore art thou?

Care to comment?