Did the blog strike get noticed? Or after Robin Linden cancelled her office hours because she was scared to be flooded with questions and Gwyneth called for a protest at the Gouvernor’s Office this Sunday they did get a little concerned? Or - as voices say - they want to distract our attention from this week’s grid problems? Regardless what the reason is, LauraP Linden just posted ‘More on Trademarks’. Although it may clarify some things, I will reference to this official Linden blogpost as More of The Same on Trademarks. I suggest we still march on Sunday and my 10000L$ bounty for best Linden Trademark Parody still stands.
Lindens sold us a brave new virtual world. Remember ‘Second Life is a 3D online digital world imaged, created, & owned by it’s residents‘? The virtual world era when we could still buy virtual land? First, Linden took ‘owned by it’s residents’ away. We could create and imagine for them, but it was not our world any more. But they still sold us a virtual world. And now? Now they are just selling us a piece of - lately rather crappy - software and some - lately rather crappy - services. If we have ever been, well, we are not residents to them any more. See. I am Belgian, not Belgian™. I live in Belgium, not Belgium®. Yet, I’m not a Second Lifer, I have a Second Life®. That means I own a ‘good’, not that I’m part of a world.
Don’t get me wrong. Most of the time I like being a part of the Second Life® brand experience. I really love some of the friends I got through Linden Lab™’s services. But ever since this ‘use of Linden’s trademarks rollback’ decision was made, I had a hard time to see Second Life as a virtual world we can still all help build.
When the Second Life community was much smaller and generally unknown to the public at large, our policy allowed Residents to use certain trademarks on their websites (which the policy called “fansites”) to show their connection to the Second Life community. At that time, for example, a disclaimer on a Resident website that showed the Second Life Eye-in-Hand logo could be enough to protect against confusion. That was because the early group of Residents was incredibly familiar with Linden Lab and could easily distinguish Linden Lab’s website from Resident sites. With the growth of the Second Life community and a greater awareness of Second Life by those outside the community, it was increasingly important to take precautions to ensure that when people saw our trademarks (particularly people less familiar with Linden Lab), they knew it was a product or service of Linden Lab.
I _know_ I am not the only one that feels used right now.
However, we want to work with Residents who need time and help making adjustments. If you need extra time or help, please write us at firstname.lastname@example.org.
I suggest the following questions:
- Dear Sir/Madam Linden, I have an url that says mysecondlife.blogspot.com. How do I change that URL without loosing my blog’s content?
- Dear Sir/Madam Linden, I currently have the Second Life Eye-in-hand™ Logo on all my in-world textures. Of course, I do not own all of those anymore, lots of them were sold. Could you please replace these UUID’s with these (long list!) to make sure I comply with your usage of trademark laws?
- Dear Sir/Madam Linden, I now need to move my website to another domain. How do I do that without loosing my ranking in Google?
- Dear Sir/Madam Linden, do you consider ‘xxx’ and ‘pr0n’ to be nouns, and is my community xxx-pron-SL.org complying with your trademark policy?
- Dear Sir/Madam Linden, I have www.building.sl and English mine is no good. I am construction company. You pay me for domain?
Which ‘Dear Sir/Madam Linden, I need help’ questions springs to your mind?